Category: Branding & Brand Equity

How to make up a Brand Identity

January 16, 2021 Hansie Britz

      Butternut is a tasty, orange squash that is very popular in our South African gardens and kitchens. Also in oven roasts, rocket salads, as a mash, or even as a creamy soup. Crop Potential Farmers growing butternuts from seedlings can get around 20t – 30t per hectare with appropriate spacing and irrigation. Harvesting takes…

November 20, 2020 Hansie Britz

                    Ginger is used to produce ginger wine, ginger beer, cordials, pickles and pharmaceutical preparations. A daily intake of 5g of ginger is reported to protect against coronary artery disease (CAD) and normally afflicts individuals who habitually consume fatty foods. Ginger is also used for soft drinks and…

November 13, 2020 Hansie Britz

                  Okra is an economically important vegetable crop of many countries in Africa including Ghana, Ethiopia, Nigeria, Egypt and many others. It has the nickname “lady’s finger” and is sometimes called “gumbo” in most other places. Farmers growing Okra for profit do so to meet both domestic and foreign market…

October 18, 2020 Hansie Britz

                Dragon fruit is a tropical fruit of the climbing cacti (Cacta cease) family. It is also known as pitaya or strawberry pear and is a native species of Mexico, Central and South America. Dragon Fruit is mainly eaten fresh and is best served chilled. The thick skins are easily peeled…

September 25, 2020 Hansie Britz

                      Kale – also called Bore Cole, is a cool season crop that belongs to the Brassicas family. Its leaves , which are rich in  vitamins and essential mineral elements are widely utilized alone or mixed with other vegetables, pulses or meat. It is an all-year crop and…

September 24, 2020 Hansie Britz

                         QUAIL is a general name that is given to a generation of mid-sized birds generally placed in the order Galliformes. There are loads of poultry’s that raise quail for meat and eggs and they are making huge profits from this type of farming operation. There are loads of opportunities in the poultry…

August 30, 2020 Hansie Britz

              If you are interested in the drone technology industry and you are looking to launch a business as an aspiring entrepreneur, one of your best bet is to launch a “drone rental” business. The right time to star a drone rental business is now because this business concept…

August 30, 2020 Hansie Britz

                               Agro – tourism receives massive support from Government because it gives farmers and other stakeholders in the industry a opportunity to generate additional income and an avenue for direct marketing of their produce to consumers. Agro – tourism is a booming line…

August 20, 2020 Hansie Britz

                                  Sugarcane farming is known to be a profitable business and over the years, it evolved from uncoordinated to a global industry in most countries where it’s carried out. With the recent advancement in technology, farmers can now comfortably grow crops…

August 15, 2020 Hansie Britz

                        A vineyard is a plantation of grape- bearing vines, grown mainly for wine making, but also for raisins, table grapes and non – alcoholic grape juice. The science, practice and study of vineyard production is known as viticulture. A winery is a licensed…

July 21, 2020 Hansie Britz

               Starting a car wash business is one of the ways to hit good money really fast. This is because of the way people use them. However, care has to be taken so that one sets up something quite unique and different from the conventional car wash centers. In the car wash…

July 20, 2020 Hansie Britz

                        The concept is known as “Containerized Mobile Service Stations” or Mobile Fuel Stations. Mobile service stations are a complete service station closed and specially fitted into a ISO container. This is for the storage and dispensing of 18,000 to 24,000 liters of 1 or 2 products i.e Diesel/Petrol….

July 20, 2020 Hansie Britz

                                         There are some businesses that someone can start with little schooling and no serious business background and training necessary. One of them is a tyre retailing shop. The basic things you would need to have in place…

July 9, 2020 Hansie Britz

                     Starting a strawberry farming business, is good news because you can’t get it wrong due to various species of strawberries that are consumed fresh by almost everybody and all over the globe. Strawberries and strawberry flavorings are a popular addition to dairy products such as…

June 29, 2020 Hansie Britz

  There are a huge growth potential for the ostrich market, even though the industry is yet to gain a 1% share of the total meat market. Having at least a 1% share in the total meat market would mean that that more ostriches (numbering about 4 million) would need to be farmed and slaughtered…

June 29, 2020 Hansie Britz

  There are loads of business opportunities in the poultry industry and a chicken egg hatchery business is one of them. A chicken egg hatchery business comes with its own fair share of challenges, but that does not rule out the fact that it is indeed a profitable business. An aspiring entrepreneur can either choose…

June 18, 2020 Hansie Britz

                    Plastic bottles are used by everyone and every day. A plastic bottle manufacturing business is indeed a very profitable business that any aspiring entrepreneur can start successfully and grow from scratch to profitability. Plastic bottles are one commodity that are used mostly in the retailing industry for…

June 15, 2020 Hansie Britz

                       If there is any product that is in high demand in all Pharmacies and Supermarkets, then it must be alcohol-based hand sanitizer. The fact that alcohol- based hand sanitizer is one of the antidotes to any virus, bacteria and germs means that the product is bound to…

June 14, 2020 Hansie Britz

                        Alfalfa is a crop that is widely grown throughout the world as forage for cattle, and is mostly often harvested as hay, but can also be made into silage, grazed, or fed as green – chop. Alfalfa usually has the highest feeding value of all common hay crops….

June 3, 2020 Hansie Britz

                       The plumbing industry provides general maintenance and repair services to residential and commercial customers, including plumbing and electrical repairs, appliance installation and repair etc. Emergency repair work like unclogging drains or repairing burst water mains represent a significant source of industry revenue. Plumbers can…

June 2, 2020 Hansie Britz

                          Kiwifruits, also known as simply “kiwis” are a popular type of edible berry that grows on vines in temperate regions. Large areas of South Africa’s interiors are suitable for gold kiwifruit production, as the vines can tolerate temperatures as low as -15°C in midwinter….

May 18, 2020 Hansie Britz

                                   South Africans love of dining and entertaining has created a tremendous market for off-premises caterers all across the country. A wide range of social and business events are providing an opportunity for caterers to cook up tasty dishes. Social…

April 26, 2020 Hansie Britz

                                  When you become a fitness instructor there are several avenues you can go down.  Some instructors work with individuals to help them achieve a desired goal. This could be to lose weight or to become fitter and stronger, or perhaps both….

April 25, 2020 Hansie Britz

                    A mechanically inclined entrepreneur with an interest in cycling can earn a great income repairing bicycles right from the comfort of a home-based workshop. In addition, to big profit potential there are many other advantages to operating a bicycle repair service, including low overheads, huge demand…

April 24, 2020 Hansie Britz

                        Animal feed is a kind of feed prepared for oxen, cows, sheep, goat, poultry etc reared for their milk, meat and eggs. It contains protein, minerals and other nutrients which are useful fr milk, eggs, and beef production as well as survival and growth of the animals. Animal feed can be prepared from…

April 20, 2020 Hansie Britz

                                   The construction industry is growing steadily from year to year. Starting a construction business is an excellent way of enjoying long-term returns on your investment. A construction business is capital intensive simply because of the type of heavy…

April 20, 2020 Hansie Britz

                           Basically, a private security company is any company that provides both armed and unarmed security related services and expertise to both private and public clients at an agreed fee. The security industry is an integral part of our world especially in periods such…

April 18, 2020 Hansie Britz

                                                    Vermicompost (vermiculture) is the product of the decomposition process using various species of worms,usually red wigglers, white worms and other earthworms, to create a mixture of decomposing vegetable or food waste, bedding materials and…

March 17, 2020 Hansie Britz

                     Over the years, the graphic design industry has experienced tremendous growth; from the use of crayons, colors, paints, markers and pencil, to the use of desktop publishing and graphic art software. Beyond every reasonable doubt, a graphic designer cannot be effective and efficient in this dispensation…

February 11, 2020 Hansie Britz

            Given the constant and growing need for clean clothes this is a very lucrative business to get involved in. Laundromats make it easier to get laundry done when customers either don’t have a washing machine at home, need to wash more clothing than their machines can handle at home or have to cope with…

February 11, 2020 Hansie Britz

                            Sugar beans have a very huge market because  they are consumed by almost every household and large institutions such a boarding schools and prisons. Sugar bean farming can be a very rewarding venture if the appropriate crop is planted in the right regions…

December 31, 2019 Hansie Britz

          Containers are made of steel and built to withstand all kinds of weather, heavy stacking etc. A typical container work lifespan is approximately 10 years. Containers are designed specifically to be portable. You can transport almost any container and place it just about anywhere. A container is cheaper than building a brick and mortar…

December 29, 2019 Hansie Britz

                        Pineapples are sweet, nutritional and can be used in a variety of ways in home cooking. Moreover, pineapples are regularly purchased in bulk by food manufacturers who turn the fruit into various beverages, sweets, baked goods and other food products. Pineapples rank second on the list…

December 4, 2019 Hansie Britz

                 Starting a pet grooming business is not only a relatively easy business to start up, it can also be quite profitable especially if you have strategies in place that make you stand out from your competitors. The demand for other pet services have grown as owners now…

November 27, 2019 Hansie Britz

                                              Chicory is a woody, perennial herbaceous plant and it is a member of the daisy family of plants called “Asteracease”. Chicory produces tubes or roots in the first year and develop a flower only in the second year. Chicory root has a lot of…

October 16, 2019 Hansie Britz

                                 Barley is mainly produced in the Western Cape under dry land conditions. Two-thirds of our barley is produced in the areas around Caledon, Bredasdorp, Napier, Swellendam, Heidelberg and recently, patches of the Swartland region too. The remainer of the barley production is in the Northern Cape under…

August 18, 2019 Hansie Britz

                       The Freight Packaging and Logistics Services Industry is an industry that is responsible for providing packing and crating services for the transportation sector of the economy. The industry comprises of businesses that provide consolidation of freight consignments, trade document preparation, packing, crating and otherwise preparing goods for transportation and logistics consulting services. Some of…

August 12, 2019 Hansie Britz

                                          The recycling industry has become an integral part of modern society not only due to its social and economic impact but also because it plays a vital role for the future of our planet. Most people think a recycling business is all about collecting soda cans, bottles…

July 25, 2019 Hansie Britz

                     Figs are an ancient food source and were one of the first fruit trees cultivated along with the olive and grapevine. It is known for its adaptability and high productivity whilst being easy to prune and maintain. This make the fig tree a valuable addition to farming and a rewarding long-term investment. There is…

July 17, 2019 Hansie Britz

                                    Moringa is frequently referred to as “the miracle tree” because all of its parts – from the leaves to flowers, seeds, bark and roots – have nutritional and medicinal uses. Seed pods are oil-rich, yielding 38% to 40% of buttery yellow oil. The oil…

July 15, 2019 Hansie Britz

                                  Hair extension retail stores includes stores that mainly specialize in selling wigs, hairpieces and hair extensions for both aesthetic and medical purposes. Just like most businesses in the retailing industry, it depends on strong consumer spending to spur the demand for…

June 28, 2019 Hansie Britz

                    The Agriculture industry of which “commercial farming” is a subset of, is no doubt amongst the leading industries in most countries of the world. Commercial farming is all about mass-cultivation of crops and rearing animals, fish etc for the sole aim of making profits. In most cases…

April 29, 2019 Hansie Britz

                               Although guavas are found throughout the country, the growing regions are in the Western Cape and Mpumalanga. The “Fan Retief” cultivar, created in the Western Cape, currently accounts for 90% of the commercial plantings. Various Cultivars * Fan Retief – the fruit…

February 25, 2019 Hansie Britz

                                   Truck owner operators operates in the trucking/transport industry and it is a known fact that the transportation/trucking industry plays a very important role in the economy of the world. They provide essential services to the economy by transporting large quantities of raw materials, machines,…

February 23, 2019 Hansie Britz

                                 The computer training services industry is made up of centers that offer vocational and technical courses. They also provide courses in computer programming, which includes curriculum’s for software packages, computerized business systems, computer electronics technology and local area network management….

February 22, 2019 Hansie Britz

                               Since the invent of the Internet, a lot of other big things have happened to the information technology (IT). More and more people have taken to trades that revolve around this industry. You too can begin to look at ways to…

January 21, 2019 Hansie Britz

                          A common but very important item missing from most business plans is a breakdown of the business/company’s TAM, SAM & SOM in the marketing section of their plan. Wondering what these acronyms means? Well, you’re not alone – many entrepreneurs are not familiar with these terms….

January 5, 2019 Hansie Britz

                         Agriculture is one of the fastest growing markets in the commercial drone industry today. Technology is changing at a radical and continuous rate in agriculture as much as in any sector. Drones  are quickly becoming an indispensable tool to help farmers become more efficient…

June 30, 2018 Hansie Britz

                        Soybean production surpassed sunflower in 2012, becoming the country’s most important oil-seed crop (BFAP 2016). Soybeans are mainly cultivated under dry-land conditions., and grown primarily in Mpumalanga and the Free State. Over two-thirds of the country’s soybeans is grown here (DAFF 2015), KZN and Limpopo are…

April 30, 2018 Hansie Britz

                 The special events industry has grown enormously during the past decade. According to resent research conducted by Dr. Joe Goldblatt (Certified Special Events Professional) spending for special events worldwide is $500 billion annually. “Suffice it is to say, the market is large enough to support and sustain your endeavor”,…