The special events industry has grown enormously during the past decade. According to resent research conducted by Dr. Joe Goldblatt (Certified Special Events Professional) spending for special events worldwide is $500 billion annually. “Suffice it is to say, the market is large enough to support and sustain your endeavor”, says Goldblatt. If you’re working in one special events area, there are many directions in you can expand. If you’re just entering the profession of special events, there is a lucrative market awaiting you on many fonts.
WHAT IS EVENT PLANNING?
This question actually breaks down into 2 questions: What kind of events are we talking about? and what is event planning? Generally speaking, special events occur for the following purposes:-
Celebrations – fairs, parades, weddings, reunions, birthdays, anniversaries.
Education – conferences, meetings, graduations.
Promotions – product launches, political rallies, fashion shows.
Commemorations – memorials, civic events.
This list isn’t an exhaustive one, but as the examples illustrate, special events may be business related, purely social or somewhere in between. Second Question: What is event planning? Planners of an event may handle any or all of the following tasks related to that event:-
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Conducting research.
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Creating an event design.
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Finding a site.
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Arranging for food, decor and entertainment.
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Planning transportation to and from the event.
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Sending invitations to attendees.
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Arranging any necessary accommodations for attendees.
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Coordinating the activities of event personnel.
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Supervising at the site.
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Conducting evaluations of the event.
WHY DO PEOPLE HIRE EVENT PLANNERS?
The question has a simple answer: Individuals often find they lack the expertise and time to plan events themselves. Independent planners can step in and give these special events the attention they deserve.
TARGET MARKET
Broadly speaking, there are two markets for event planning services: Corporate and Social. The term corporate includes not only companies but also charities and non-profit organizations. Charities and non-profit organizations host gala fundraisers, receptions and athletic competitions, among other events, to expand their public support base and to raise funds.
SOCIAL MARKET
Social events include weddings, birthdays, anniversary parties, sweet 16 parties, children’s parties, reunions and so on. You may decide to handle all of these events or just specialize in one of more of them. The market for social events, especially birthdays and anniversaries, is expected to continue to increase over the next few years, as baby boomers mature. This group has children getting married, parents celebrating golden anniversaries, and their own silver wedding anniversaries to commemorate.
DO YOU WANT TO KNOW MORE OR NEED A PROFESSIONAL BUSINESS PLAN TO ENABLE YOU TO FIND SUITABLE FUNDING CONTACT US NOW: (27)84 583 3143 or money@global.co.za FOR PROFESSIONAL HELP AND SUPPORT.
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