The special events industry has grown enormously during the past decade. According to resent research conducted by Dr. Joe Goldblatt (Certified Special Events Professional) spending for special events worldwide is $500 billion annually. “Suffice it is to say, the market is large enough to support and sustain your endeavor”, says Goldblatt. If you’re working in one special events area, there are many directions in you can expand. If you’re just entering the profession of special events, there is a lucrative market awaiting you on many fonts.
WHAT IS EVENT PLANNING?
This question actually breaks down into 2 questions: What kind of events are we talking about? and what is event planning? Generally speaking, special events occur for the following purposes:-
Celebrations – fairs, parades, weddings, reunions, birthdays, anniversaries.
Education – conferences, meetings, graduations.
Promotions – product launches, political rallies, fashion shows.
Commemorations – memorials, civic events.
This list isn’t an exhaustive one, but as the examples illustrate, special events may be business related, purely social or somewhere in between. Second Question: What is event planning? Planners of an event may handle any or all of the following tasks related to that event:-
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Conducting research.
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Creating an event design.
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Finding a site.
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Arranging for food, decor and entertainment.
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Planning transportation to and from the event.
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Sending invitations to attendees.
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Arranging any necessary accommodations for attendees.
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Coordinating the activities of event personnel.
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Supervising at the site.
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Conducting evaluations of the event.