Given the constant and growing need for clean clothes this is a very lucrative business to get involved in. Laundromats make it easier to get laundry done when customers either don’t have a washing machine at home, need to wash more clothing than their machines can handle at home or have to cope with severe weather conditions. Laundromats also sell detergents and soaps, dryer sheets, and other related items to help customers get their laundry done.
CUSTOMERS
Preferred clients are businesses and government institutions with long term services contracts. However, a laundromat also service the general public that provide a stream of revenue. Ideal customers are those living in apartments or poor neighborhoods where there are no on site laundry service or washers and dryers for self service.
ADDITIONAL SERVICES
One of the best ways to make your business more profitable is to offer additional services like:
– Shoe repairs;
– Dry – cleaning;
– Sell detergents;
– Sell dry cleaning bags; and
– Laundry bags.
You can also offer free or discounted WiFi internet services for customers to help them pass the time while they wait for their laundry.
LOCATION
Your location can make or break your laundromat operation. Being too near other laundromats could effect your ability to attract customers. In addition, being near a major road, having visible signage, offering lots of parking and located in a busy shopping center will help you gain attention. Also consider the demographics of the area. A neighborhood of wealthy families is less likely to need a laundromat than an area with many apartments and young people.
MANAGEMENT
If your laundromat isn’t well maintained, you will battle attracting new customers and gaining any repeat customers. So, it is vital to hire staff that can clean and maintain your laundromat daily, or do it yourself. Furthermore, it is important to attend to all customer complaints personally and promptly.
ADVERTISING
You won’t be profitable if customers don’t know that your laundromat exist and that you offer great services. Consider placing advertisements and building an online presence to attract attention and to communicate with your customers. To maximize your laundromat’s profitability, create a smart business model and business plan. With hard work and prudent planning, you’re sure to find success.
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