What is a Business / Company Profile?
Concise description of operation which, among other items of information may include terms of service and should include:
- Firm’s history and accomplishments.
- Number and quality of its human, financial , and physical resources and abilities.
- Organizational and managerial , structure.
- Past, present and anticipated performance.
- Its reputation , and the goodwill and performance standing of its goods and or services.
A great company/business profile can engage and attract the right customers or supporters for a business, or it can bore them to sleep driving them to your competitors which are easily GOOGLE’D in seconds. For media attention, a business needs an intriguing profile to entice editors or reporters to gain an understanding of the company’s mission, products, service, personnel and uniqueness.
To acquire financing, a comprehensive company/business profile should be submitted with a business plan to feature the unique qualifications of the company or personnel that aren’t generally outlined in a business plan. Without a well-crafted company/business profile a company may not be attracting the best candidates when posting job descriptions or even suppliers and vendors to help them grow. A business or company profile is essential for businesses of all sizes. Besides providing information to customers, it can be used to seek out investors or potential employees and to provide information to the media. Its important for a business profile to not only give financial and factual information, but also to establish the tone and style of the company.
Finding a voice that is interesting and engaging is the most important thing to consider when learning how to write a business profile. The main aim of any business profile is to influence the purchaser’s decision by demonstrating and convincing potential customers that you can offer:-
- quality products / services;
- real value for money;
- certainty of supply and on time;
- minimal risk:
What is a Capability Statement?
A powerful capability statement is the document that you need to apply for a government tender or contract. Capability statements need to be concise and relevant to the specific contract, depending on the size and diversity of your company’s products and services. You cannot use a business profile that was written for a different purpose. If you are applying for two contracts for different areas of your company, your capability statement needs to be written for both contracts. A practical capability statement is much like an employment resume insofar as the assessor needs to see all the key points on the first page. You may be in competition with hundreds of applicants and your document needs to fulfill specific requirements or create interest so the reader will continue reading.
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