Category: Marketing

New Marketing Techniques

February 11, 2020 Hansie Britz

                            Sugar beans have a very huge market because  they are consumed by almost every household and large institutions such a boarding schools and prisons. Sugar bean farming can be a very rewarding venture if the appropriate crop is planted in the right regions…

January 21, 2019 Hansie Britz

                          A common but very important item missing from most business plans is a breakdown of the business/company’s TAM, SAM & SOM in the marketing section of their plan. Wondering what these acronyms means? Well, you’re not alone – many entrepreneurs are not familiar with these terms….

June 30, 2018 Hansie Britz

                        Soybean production surpassed sunflower in 2012, becoming the country’s most important oil-seed crop (BFAP 2016). Soybeans are mainly cultivated under dry-land conditions., and grown primarily in Mpumalanga and the Free State. Over two-thirds of the country’s soybeans is grown here (DAFF 2015), KZN and Limpopo are…

January 25, 2018 Hansie Britz

                                      A Business Plan or Farming Plan is a selling document; a succinct breakdown of how, where, and why your business will generate a profit. Your business plan must convince potential investors – be they bankers, venture capitalists or private investors – to throw money your…

January 15, 2018 Hansie Britz

                   Table grapes are grapes intended for consumption while they are fresh, as opposed to grapes grown for wine production, juice production, or for drying into raisins. Table varieties usually have lower sugar content than wine grapes and are more flavorful when eaten. The Orange River; the valleys of the Hex, Berg and Olifants Rivers;…

December 15, 2017 Hansie Britz

                                                                                           CATTLE FARMING Beef farming slots in well with other agriculture enterprises, especially grain. Cattle can feed on resources that have little other use, such as crop residue and land not suitable for crops. Before entering the cattle…

December 6, 2017 Hansie Britz

                                                          Pecan Nut production is a lucrative industry. “Income harvested from 2 pecan nut trees is equivalent to that from 1t of maize” says Phillip Antrobus pecan nut farmer….

November 16, 2017 Hansie Britz

                Goat Farming in South Africa can be a very lucrative business if done right. Choose the right breeds of goats for your location and you could raise superior livestock. Goats are hardy animals and can survive under harsh environments. They have survived centuries of periodic drought’s and harsh…

November 15, 2017 Hansie Britz

                                    As the fifth-largest agriculture industry in South Africa, milk production provides a regular income for thousands of small and large producers. Commercial dairy farming is a demanding and complex operation. To succeed at it, you need to…

November 15, 2017 Hansie Britz

                          There are more than a hundred species and thousands of cultivars. The flowers vary in size and shape and are usually large and showy. Colors range from white through yellows and reds. Rose plants range in size from compact, miniature roses, to climbers that can reach…

November 14, 2017 Hansie Britz

                                        A Hunting and Game Farm is normally run as a joint enterprise, the one supporting the other. Game animals are farmed for the purposes of meat, skin and horn off-take (culling) and tourist viewing. The culling is usually combined with sport- hunting. Game farming may also yield benefits in term of photographic safaris,…

November 14, 2017 Hansie Britz

                                Rabbit meat is considered a “niche” product and as a result the producer can expect a better price than most other industries. According to Pieter Keyser, a rabbit farmer from Coligny in the North West Province, the South African market has not even started to fully experience this industry due to substantial exports to…

October 12, 2017 Hansie Britz

               Whether you are starting a new business and require funding for your business venture or seeking capital to grow your business, one thing is certain, any potential investor or bank will require a well-structured “business plan” or farming plan from you. So, the question is “How do you choose a business plan consultant/writer”? If…

October 10, 2017 Hansie Britz

                             A Pig Farmer has 2 options: Intensive farming; or Free – Range Farming. Intensive – Pigs are kept in a high-density, closed housing system. Free Range – Pigs are running in smallish camps, foraging on feed crops such as oats, barley, lucerne…

October 10, 2017 Hansie Britz

                                                                If you’re a small farmer who wants to start a farming operation of any kind, you might wonder if you really need a farm business plan. Maybe you just wants to sell a few eggs on the sideline or plan…

June 2, 2017 Hansie Britz

                                                      Before you create any slides, think about  what you want to communicate to your audience. Your goal isn’t to dazzle the audience with your Power Point skills, but to communicate something – a company…

April 16, 2017 Hansie Britz

                         What is a Pitch Deck? A Pitch Deck (Power Point Presentation) provide your audience (Potential Investors) with a quick overview of your Business Plan. You will usually use your pitch deck during face-to-face meetings with investors, customers etc. Sometimes you will use your “Pitch” to present your business in front of a…

December 4, 2016 Hansie Britz

Many opportunities to start a successful and profitable poultry business exist as long as you start in the right way. How do you start? It is very important to decide upfront which sector of the industry you want to serve.  The following options are available to suitable farmers:- Option 1: You can hatch and sell…

December 4, 2016 Hansie Britz

TOMATOES Tomatoes are one of the major food crops of the Western world, yet breeders are still trying to improve the fruit’s disease resistance, shape flavor and color. The tomato is a member of the Solanaceae family which also includes peppers, capsicums, eggplants, potatoes and tobacco. While many consider the tomato to be a vegetable,…

November 28, 2015 Hansie Britz

                          In order to start a successful bakery you need to possess the qualities of an artist, an ingenious financial manager and a marketing wizard. Should any of these qualities be lacking in your make-up, then the only way to succeed is to…

October 12, 2015 Hansie Britz

            LAND DEVELOPMENT Before you invest in a piece of land, look carefully at the total expenditure you will be incurring and assess your financial requirements. These go beyond the simple purchase price of the land: there will be other costs like transfer fees, legal costs and many other items that will inflate the…

September 25, 2015 Hansie Britz

                 The local motor industry is accepted by all as a cornerstone of the economy as a well-organized sector. It has grown over the years, while general manufacturing has shrunk. Government is committed to ensuring that this sector grows and develops. Starting an automotive business does not necessarily require experience in this field, although it…

September 24, 2015 Hansie Britz

                                     The basic premise behind mobile vending is that you take your business on the road with you, going to where the people and likely consumers are. Sport events, beaches, flea-markets – these are all popular venues, especially when considering the…

August 25, 2015 Hansie Britz

                   Today’s coffee shops offer a variety of coffee’s from latte’s to espresso’s, mocha’s to Irish coffee’s. Some also offer a variety of light meals, for the breakfast, lunch or late-night crowd. A coffee shop requires a lot of work, as your hours are from early morning to late evening, depending on where your site…

May 28, 2015 Hansie Britz

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